Project Animal Farm: An Accidental Journey Into The Secret World Of Farming And The

Category: Book
By (author): Faruqi, Sonia
Subject:  BUSINESS & ECONOMICS / Industries / Agribusiness
  COOKING / General
  NATURE / Animal Rights
  NATURE / General
Publisher: WW Norton
Published: July 2015
Format: Book-hardcover
Pages: 336
Size: 9.25in x 6.19in x 1.30in

Additional Notes

From The Publisher*

Born out of a global expedition fearlessly undertaken by a young woman, Project Animal Farm offers a riveting and revealing look at what truly happens behind farm doors.
     Sonia Faruqi had it all--an Ivy League degree and a job on Wall Street. But when the banking industry collapsed, she found herself with extra time on her hands. The night she arrived at a small organic dairy farm would change her life for the better, although it didn't seem that way in the beginning. First, she had to come to grips with cows shocked into place, cannibal chickens, and "free range" turkeys that go nowhere. But there were bright lights as well. Happy, frolicking calves on a veal farm, and farmers who cared as much about the animals as their pocketbooks. What started as a two-week volunteer vacation, turned into a journey that reached into the deepest, darkest recesses of the animal agriculture industry.
     Surrounded by a colourful cast of characters, Faruqi's quest to discover the truth about modern agribusiness took her around the world, from egg warehouses in Canada to dairy feedlots in the U.S., pig facilities in Malaysia, chicken factories in Mexico, Mennonite pastures in Belize, and more. Lively, edgy, and balanced, Project Animal Farm sheds light on the international agribusiness, with the ultimate goal of improving the lives of farm animals here at home. Using her finance background to forecast the future of agriculture, Faruqi discusses the changes we need to make--using our forks and our votes. 


Review Quote*Farqui thoughtfully explores the way in which brutality and disregard of animal welfare is endemic in the industry on a global scale, and provides suggestions for realistic actions that readers can take to encourage change. The book begs a comparison to Upton Sinclair's The Jungle. - Publishers Weekly (starred)

Every so often a book comes along that has the power to alter the course of history. Project Animal Farm is that potent. It is so inspiring, so moving, so deeply personal and yet also has such profound cultural implications, that it will change the lives of everyone who reads it. People will be talking about this book for decades. - John Robbins, author of DIET FOR A NEW AMERICA and THE FOOD REVOLUTION

Following the lead of other sharp critiques of the food industry, such as David Kirby's Animal Factory (2010), Michael Pollan's The Omnivore's Dilemma (2006), and Jonathan Safran Foer's Eating Animals (2009), newbie author Faruqi does a commendable job spotlighting the ways animals are mistreated around the globe in order to make their milk and flesh available in our stores. Written with a dry wit and an inspiring dose of crusader's zeal, resulting in a work that will compel health-conscious and environmentally aware readers as well as those concerned about animal rights. - Booklist

Into an engaging account of the adventures of a young city dweller among the factory farmers, Sonia Faruqi manages to smuggle a body of useful-and disturbing-information about this most secretive of global enterprises. - J. M. Coetzee, Winner of the Nobel Prize in Literature

Project Animal Farm is an original and thought-provoking exploration of where our food comes from. - John Mackey, Founder and CEO of Whole Foods Market

The author successfully brings to light less-than-optimal living conditions of farm animals. This title flourishes when highlighting the humanity and well-intentioned nature of farmers, even when they are utilizing horrific practices professionally. This intriguing and accessible debut may find a niche with readers of popular nonfiction in a society increasingly concerned with how our food is produced and where it comes from. - Library Journal

Let Sonia Faruqi take you on her courageous personal journey of discovery. I thought I already knew everything there is to know about modern animal production, but I learned many new things from this very readable book, and you will, too. - Peter Singer, philosopher and author of ANIMAL LIBERATION

An extraordinary triumph of narrative nonfiction.  A seminal work of investigative journalism. - David Kirby, author of ANIMAL FACTORY

Written in the most vivid and engaging way, this remarkable book demands to be read by anyone who cares about where their food comes from. - Philip Lymbery, CEO of Compassion in World Farming and author of FARMAGEDDON

Brave, captivating, enlightening, and impossible to put down, this remarkable true story pries open hearts and minds and exposes the travesty of industrial farming like none other. - Frances More Lappé, bestselling author of DIET FOR A SMALL PLANET

Everybody who is interested in food policy and animal welfare should read this book. Project Animal Farm will make you think long and hard about problems with intensive diary farms and egg production. - Temple Grandin, author of 'Animals in Translation' and 'Animals Make us Human'

An eyes-wide-open view of industrial animal farming and its effect on farm animals and consumers.  A compelling and thoughtful work, a clarion call for acknowledgment. - Wayne Pacelle, President, the Humane Society of the United States

A poignant work of depth and clarity. An accessible and educational examination of our food system. Highly recommended. - Gene Baur, President of Farm Sanctuary

This is a book about the people who make their living putting food on our tables. In it, you'll see how some of them struggle to do it well, while others are willing to do it any way at all if it will help them get ahead. You'll be glad to have seen them all with Sonia Faruqi's eyes. - Daniel Quinn, bestselling author of ISHMAEL

Warning: This book might change your life! - Hal Herzog, author of SOME WE LOVE, SOME WE HATE, SOME WE EAT

Following a whim, debut author Faruqi decided to take a break from the hectic pace of Wall Street and volunteer for two weeks on an organic dairy farm. That decision proved to be both eye-opening and life-changing. Even small, family-run operations often use the methods of factory farming. Faruqi contrasts this with a visit to a successful pastoral farm to demonstrate a humane alternative at only slight higher consumer prices. The author's expertise in finance provides an extra dimension to this well-documented report. - Kirkus Reviews
Biographical NoteSONIA FARUQI graduated from Dartmouth College with cum laude distinction and several honors and recognitions. She then worked at an investment bank on Wall Street, before changing her path to investigate animal farms around the world, toward the aim of improving animal lives and reforming our current system of food production. An unconventional author with an original approach, Sonia stands primed to become one of the most important voices in food today.  She lives in Toronto.