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The Influencer Code: The Insider's Guide to Becoming an Online Success

Category: Book
By (author): Russell, Amanda
Subject:  BUSINESS & ECONOMICS / Consumer Behavior
Publisher: Hatherleigh Books
Published: January 2020
Format: Book-hardcover
Pages: 256
Size: 9.00in x 6.00in

Additional Notes

From The Publisher*The Influencer Code is the essential reference for anyone who wants to be an effective online promoter and marketer.

From Fortune 500's to the local fitness studio, whether you are selling financial services or donuts, reaching today's consumers is more complicated than ever. More and more marketers are reaching out to people who consider themselves "influencers," those people who have a big and, more importantly, loyal audience ready to hear what they have to say about anything. Written by an accomplished entrepreneur and an award-winning YouTube star, The Influencer Code reveals what it means to be a professional influencer and the techniques to be a more effective one. The Influencer Code is also for anyone who wants to make more impact in their lives--claiming more power at work, elevating careers and businesses, seeking more fame, fortune and recognition, etc. Whether you are a CEO, a marketing professional, or a one person business, this is the informative and comprehensive guide for success. "Influencer Marketing" is one of the biggest buzz terms of the decade, but it couldn't be more misunderstood. The mission of The Influencer Code is to become the most valuable and trusted go-to resource for all things influencer marketing.
Biographical NoteAmanda Russell is an international fitness icon, speaker, brand strategist and educator. She has been at the forefront of digital marketing and social media revolution from its infancy. As a pioneer in Influencer Marketing, she has developed an extensive following online including her over 83K followers on YouTube and over 135K followers on Facebook. After succeeding in launching her online fitness and lifestyle community Fit, Strong & Sexy, she went on to co-found the Interesting Agency, offering full-service brand strategy, marketing, and content production services. She is currently the Chief Marketing Officer at Valeo Securities, where she's heading up a re-brand and international re-launch as Valeo Fit. She graduated from the University of Richmond with an MBA in Marketing. She teaches the only fully accredited Influencer Marketing course in the word at UCLA.