|By (author):||Eyal, Nir|
|Subject:||BUSINESS & ECONOMICS / Consumer Behavior|
|BUSINESS & ECONOMICS / Entrepreneurship|
|BUSINESS & ECONOMICS / General|
|BUSINESS & ECONOMICS / Marketing / Direct|
|Size:||8.60in x 5.80in x 0.89in|
|From The Publisher*||How do successful companies create products people can't put down? |
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the "Hook Model" -- a four steps process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive "hook cycles," these products reach their ultimate goal of bringing users back over and over again, without depending on costly advertising or aggressive messaging.
Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a startup founder- not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, startup founders, and anyone who seeks to understand how products influence our behavior.
Eyal provides readers with:
|Review Quote*||"A must-read for everyone who cares about driving customer engagement." - Eric Ries, author of The Lean Startup|
"Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will." - Matt Mullenweg, founder of WordPress
"The book everyone in Silicon Valley is talking about." - Stephen P. Anderson, author of Seductive Interaction Design
"The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject." - Rory Sutherland, vice chairman, Oglivy & Mather
"Nir's work is an essential crib sheet for any start-up looking to understand user psychology." - Dave McClure, founder of 500 Startups
"When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user." - Andrew Chen, technology writer and investor
"I've learned a great deal from Nir, and you will too. He'll help you design habits to benefit your users, and your company." - Dr. Stephen Wendel, author of Designing for Behavior Change
"With concrete advice and tales from the product-development trenches, this is a thoughtful discussion of how to create something that users never knew they couldn't live without." - Publishers Weekly
|Biographical Note||RYAN HOOVER's writing has appeared in TechCrunch, The Next Web, Forbes and Fast Company. After working on Hooked with Nir Eyal, Hoover founded Product Hunt, a company that has been described as "the place to discover the enxt big things in tech."|