|By (author):||Pendergrast, Mark|
|Subject:||BUSINESS & ECONOMICS / Industries / Food Industry|
|HISTORY / General|
|HISTORY / United States / 20th Century|
|HISTORY / United States / General|
|Size:||9.25in x 6.25in x 1.50in|
|From The Publisher*||From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the ultimate symbol of consumer capitalism in the twenty-first century, Coca-Cola's dramatic history unfolds as the ultimate business saga. In this fully revised and expanded edition of For God, Country & Coca-Cola, Mark Pendergrast looks at America's cultural, social, and economic history through the bottom of a green glass Coke bottle and tells the captivating story of the world's most recognizable consumer product.|
|From The Publisher*||Now fully updated, the classic account of how a bottle of sweetened caramel-colored soda water became synonymous with American capitalism|
A NEW YORK TIMES "NOTABLE BOOK OF THE YEAR"
"A ripping good story of more than a soft drink or a company, this book is about the whole of America. It may be the greatest American story ever."
-New York Observer
"Marvelously entertaining history."
-Los Angeles Times
"In For God, Country & Coca-Cola, Mark Pendergrast has written an encyclopedic history of Coke and its subculture, and used Coca-Cola as a metaphor for the growth of modern capitalism itself. His research and storytelling skills are prodigious."
"Behind the glitz and fanfare, the bubbly brown beverage has had a tortured and controversy-filled history. It is meticulously chronicled in For God, Country & Coca-Cola."
-Wall Street Journal
"A meticulously researched history.... [Pendergrast] aggressively sets the record straight about the birth of Coke, shattering company myths."
-New York Times Book Review
|Biographical Note||Mark Pendergrast, a native of Atlanta, Georgia, grew up on West Paces Ferry Road, once known as "Coca-Cola Row." Pendergrast is also the author of Uncommon Grounds; Inside the Outbreaks; Mirror, Mirror; Victims of Memory; Jack and the Bean Soup; and Japan's Tipping Point. He lives in Colchester, Vermont.|