For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It

Category: Book
By (author): Pendergrast, Mark
Subject:  BUSINESS & ECONOMICS / Industries / Food Industry
  HISTORY / General
  HISTORY / United States / 20th Century
  HISTORY / United States / General
Audience: general/trade
Publisher: Basic Books
Published: May 2013
Format: Book-paperback
Pages: 560
Size: 9.25in x 6.25in x 1.50in
Our Price:
$ 26.50
Availability:
Available to order

Additional Notes

From The Publisher*From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the ultimate symbol of consumer capitalism in the twenty-first century, Coca-Cola's dramatic history unfolds as the ultimate business saga. In this fully revised and expanded edition of For God, Country & Coca-Cola, Mark Pendergrast looks at America's cultural, social, and economic history through the bottom of a green glass Coke bottle and tells the captivating story of the world's most recognizable consumer product.
From The Publisher*Now fully updated, the classic account of how a bottle of sweetened caramel-colored soda water became synonymous with American capitalism
Review Quote*
A NEW YORK TIMES "NOTABLE BOOK OF THE YEAR"

"A ripping good story of more than a soft drink or a company, this book is about the whole of America. It may be the greatest American story ever."
-New York Observer

"Marvelously entertaining history."
-Los Angeles Times

"In For God, Country & Coca-Cola, Mark Pendergrast has written an encyclopedic history of Coke and its subculture, and used Coca-Cola as a metaphor for the growth of modern capitalism itself. His research and storytelling skills are prodigious."
-Washington Post

"Behind the glitz and fanfare, the bubbly brown beverage has had a tortured and controversy-filled history. It is meticulously chronicled in For God, Country & Coca-Cola."
-Wall Street Journal

"A meticulously researched history.... [Pendergrast] aggressively sets the record straight about the birth of Coke, shattering company myths."
-New York Times Book Review

Biographical NoteMark Pendergrast, a native of Atlanta, Georgia, grew up on West Paces Ferry Road, once known as "Coca-Cola Row." Pendergrast is also the author of Uncommon Grounds; Inside the Outbreaks; Mirror, Mirror; Victims of Memory; Jack and the Bean Soup; and Japan's Tipping Point. He lives in Colchester, Vermont.