NFTs Are a Scam / NFTs Are the Future: The Early Years: 2020-2023

Category: Book
By (author): Hundreds, Bobby
Subject:  BUSINESS & ECONOMICS / Bitcoin & Cryptocurrencies
  BUSINESS & ECONOMICS / Industries / Fashion & Textile Industry
  DESIGN / Fashion & Accessories
Audience: general/trade
Publisher: Farrar Straus & Giroux
Published: May 2023
Format: Book-hardcover
Pages: 304
Size: 8.55in x 5.65in x 1.05in

Additional Notes

From The Publisher*

The national bestselling author and streetwear entrepreneur Bobby Hundreds's manifesto about NFTs, the future of creativity, and bringing his brand and community into the modern digital space.

Bobby Hundreds has spent twenty years building his streetwear company, The Hundreds, to be as much a community as a brand. So when Bobby discovered NFTs in 2020, he knew that the technology had the makings of a revolution. Now, fans could not only directly support artists and creators, but also have a genuine stake in the success of the work. Here, Bobby saw a way for the Hundreds community to participate in the brand
as never before.

But was this a good idea? Are NFTs truly the future of creativity? Or just a fad? Are they a scam? Maybe they are all those things.

In NFTs Are a Scam / NFTs Are the Future, Bobby digs deep into these questions and more:
Are NFTs fashion? A cult? Already over? Just beginning? None of the answers are simple, and Bobby works through each with the thoughtfulness and hard-earned insight that have made him a fervently sought-after voice in conversations about creativity, commerce, and community in the digital age.

Over the course of just a few years, NFTs have been celebrated and derided; fortunes have been made and lost, empires built and toppled, and Bobby has been, and remains, in the thick of it. For the reader sitting on a collection of NFTs, this is an obvious must-read. For those wondering what's been going on-and why it's worth paying attention to-it is the perfect primer.

Biographical NoteBobby Kim, also known as Bobby Hundreds, is the co-founder of The Hundreds, a 20-year-old men's streetwear label based in Los Angeles. He's also the author of This Is Not a T-Shirt, a business memoir about building a brand around community. Bobby is an artist, photographer, designer, writer, surfer, father, and husband.