|By (author):||Merchant, Brian|
|Subject:||BUSINESS & ECONOMICS / Industries / Computers & Information Technology|
|SCIENCE / General|
|SCIENCE / History|
|TECHNOLOGY & ENGINEERING / Electronics / Digital|
|Publisher:||Little, Brown and Company|
|Size:||0.00in x 0.00in|
|From The Publisher*||The secret history of the invention that changed everything-and became the most profitable product in the world.|
NATIONAL BESTSELLERShortlisted for the Financial Times Business Book of the Year Award
One of the Best Business Books of 2016 - CNBC, Bloomberg, 1-800-CEO-Read
"The One Device is a tour de force, with a fast-paced edge and heaps of analytical insight." -Ashlee Vance, New York Times bestselling author of Elon Musk
"A stunning book. You will never look at your iPhone the same way again." -Dan Lyons, New York Times bestselling author of Disrupted
Odds are that as you read this, an iPhone is within reach. But before Steve Jobs introduced us to "the one device," as he called it, a cell phone was merely what you used to make calls on the go.
How did the iPhone transform our world and turn Apple into the most valuable company ever? Veteran technology journalist Brian Merchant reveals the inside story you won't hear from Cupertino-based on his exclusive interviews with the engineers, inventors, and developers who guided every stage of the iPhone's creation.
This deep dive takes you from inside One Infinite Loop to 19th century France to WWII America, from the driest place on earth to a Kenyan pit of toxic e-waste, and even deep inside Shenzhen's notorious "suicide factories." It's a firsthand look at how the cutting-edge tech that makes the world work-touch screens, motion trackers, and even AI-made their way into our pockets.
The One Device is a roadmap for design and engineering genius, an anthropology of the modern age, and an unprecedented view into one of the most secretive companies in history. This is the untold account, ten years in the making, of the device that changed everything.
|Review Quote*||Shortlisted for the 2017 Financial Times Business Book of the Year Award and the 1-800-CEO-READS Award|
One of the Best Business Books of 2017 - CNBC, Bloomberg, 1-800-CEO-Read, Financial Times, Marginal Revolution. Business Insider
A New York Times Book Review Editors' Choice
|Review Quote*||"A remarkable tale... the story it tells is compelling, even addictive--almost as addictive as the iPhone itself."-Wall Street Journal|
|Review Quote*||"Like the best historians, Merchant... unpacks the history of the iPhone in a way that makes it seem both inevitable in its outline and surprising in its details."-The Guardian|
|Review Quote*||"Apple's culture of secrecy is no match for Brian Merchant in The One Device....Merchant tells a far richer story than I--having covered Apple for years as a journalist--have seen before... The iPhone masquerades as a thing not made by human hands. Merchant's book makes visible that human labor, and in the process dispels some of the fog and reality distortion that surround the iPhone."-Lev Grossman, New York Times Book Review|
|Review Quote*||"A fascinating story."-Marketplace|
|Review Quote*||"Merchant does the important work of excavating and compiling large numbers of details and anecdotes about the development of the iPhone, many of them previously unrecorded... Merchant tells a far richer story than the outside world has seen before."-Minneapolis Star-Tribune|
|Review Quote*||"Brian Merchant takes readers on an epic journey."-Parade|
|Review Quote*||"Brian Merchant gives us a rare look inside Apple, chronicling the development of the iPhone with details about everything from the selection of raw materials to the product's famous launch event."-Gizmodo|
|Review Quote*||"Fascinating... the author writes in the style of a fast-paced novel, with vivid details that help readers really understand how the iPhone was devised and launched."-John Rampton, Entrepreneur|