Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual

Category: Book
By (author): Chouinard, Yvon
Foreword By: Klein, Naomi
Subject:  BIOGRAPHY & AUTOBIOGRAPHY / Personal Memoirs
  BUSINESS & ECONOMICS / General
  BUSINESS & ECONOMICS / Management
  NATURE / Environmental Conservation & Protection
Publisher: Penguin Two
Published: September 2016
Format: Book-paperback
Pages: 272
Size: 9.50in x 6.50in
Our Price:
$ 29.00
Availability:
Available to order

Additional Notes

From The Publisher*In his long-awaited memoir, Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.
Review Quote*No matter what you do, you will find essential guidance and inspiration in Let My People Go Surfing. (Dave Foreman, The Rewilding Institute)

Wonderful... a moving autobiography, the story of a unique business, and a detailed blueprint for hope. (Jared Diamond, author of Collapse)
Biographical NoteYvon Chouinard is the founder and owner of Patagonia, Inc., based in Ventura, California.  He began in business by designing, manufacturing, and distributing rock climbing equipment in the late 1950s. His tinkering led to an improved ice ax that is the basis for modern ice ax design. In 1964 he produced his first mail-order catalog, a one-page mimeographed sheet containing advice not to expect fast delivery during climbing season. In 2001, along with Craig Mathews, owner of West Yellowstone's Blue Ribbon Flies, he started One Percent for the Planet, an alliance of businesses that contribute at least 1 percent of their net annual sales to groups on a list of researched and approved environmental organizations.